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Иностранный язык в профессиональной деятельности 4 семестр / 6 семестр
| Категория: | Ответы к тестам |
| Предмет: | |
| ВУЗ: | Университет Синергия (МОИ, МТИ, МосАП) |
| Год сдачи: | 2024 |
| Описание: | 20 вопросов / 90+ баллов из 100. |
| Размер файла: | 214.5Kb, загружен 19.11.2024, 23:00 |
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Иностранный язык в профессиональной деятельности
Подробная информация
Вид контроля Зачёт
Семестр 6
Учебные материалы
Английский язык. 4 семестр
1 Важно!. Информация по изучению курса
2 Тема 1. Урок 1
3 Тема 2. Урок 2
1 Из нескольких вариантов ответов выберите единственно правильный.
When I entered the office, most people … at their desks.
2 Из нескольких вариантов ответов выберите единственно правильный.
Letters … to all clients every week.
3 Из нескольких вариантов ответов выберите единственно правильный
I … this wonderfull film when I was 16.
4 Выберите правильный вариант подчеркнутой формы глагола
Сколько времени ты уже учишь английский язык?`` - `` Я начал учить английский три года назад, потому что понимал; что буду пользоваться им на работе. До этого я учил французский. На следующей неделе я еду на языковые курсы в Англию. Думаю, поездка будет полезной и приятной.
5 Выберите правильный вариант подчеркнутой формы глагола
`` Твой компьютер подключен к Интернету?`` - ``Да, я пользуюсь Интернетом уже 4 года``. - `` Ты когда-нибудь думал о создании собственного сайта?`` - `` Как раз сейчас я делаю его. Как только он будет завершен , ты сможешь его увидеть. Думаю, он тебе понравится``.
6 Составьте вопросительные предложения из данных слов. Расставьте слова в правильной последовательности
7 Составьте вопросительные предложения из данных слов. Расставьте слова в правильной последовательности
8 Составьте вопросительные предложения из данных слов. Расставьте слова в правильной последовательности
9 Составьте вопросительные предложения из данных слов. Расставьте слова в правильной последовательности
10 Составьте вопросительные предложения из данных слов. Расставьте слова в правильной последовательности
11 Из нескольких вариантов ответов выберите единственно правильный
If we`d found suitable premises, we … earlier.
12 Из нескольких вариантов ответов выберите единственно правильный
What will you do if your computer … ?
13 Выберите модальный глагол, соответствующий данному предложению.
She … to catch the 8.15 bus.
14 Выберите грамматическую конструкцию, соответствующую каждому предложению.
The news .. .yesterday impressed me greatly.
15 Выберите грамматическую конструкцию, соответствующую каждому предложению.
I refused to let him … me.
16 Выберите грамматическую конструкцию, соответствующую каждому предложению.
The book made me … sleepy.
17 Выберите русское предложение, наиболее точно соответствующее по смыслу английскому предложению
He was said not to have taken any decision yet.
18 Прочитайте предложенный текст и выберите единственно правильный ответ.
In marketing, as in the rest of life, there is much to learn from history. Postmortems of marketing failures are important factors in making decisions about the future. The spectrum of marketing failures ranges from inadequate return on the original investment to corporate bankruptcy.
As production techniques and marketing systems become more sophisticated, cross-cultural trading increases. As people of different cultures become more dependent on each other for their living standards, they appreciate the need for peace and stability. Communication and transportation systems have created a small world, in a marketing sense. Every year more and more firms, even relatively small ones, enter the international market. The problems encountered there are significantly different from those encountered in domestic operations. Marketers are accustomed to risk-taking; but in international dealings the dimensions of these risks are often misjudged and misunderstood.
The emergence of the multinational corporation (MNC) is of major significance in the future of marketing. Many firms that entered the export business in a modest way eventually became fully committed to an international perspective. The two basic roles of these MNCs are the transmission of resources, especially technological and managerial skills, and organization of the economic activities of several nations. Global approaches to economic decisions often differ with the aims of specific countries. There may be resistance to multinational activities for reasons of nationalism, control, and the extraction of profits
Domestic marketing problems and international marketing problems are.
19 Прочитайте предложенный текст и выберите единственно правильный ответ
Most well-run organizations attempt to develop and follow strategies, large-scale action plans for interacting with the environment in,order to achieve long-term goals. A comprehensive statement of an organization`s strategies, along with`its mission arid goals, constitutes an organization`s strategic plan. To learn where such strategies originate and how they are put in action, we need to examine carefully an aspect of the planning function called strategic management. Strategic management is a process through which managers formulate and implement strategies geared to optimizing strategic goal achievement, given available environmental and internal conditions. This definition recognizes that strategic management is oriented toward reaching long-term goals, weighs important environmental elements, considers major internal characteristics of the organization, and involves developing specific strategies.
The strategic management process is made up of several major components. The process begins with identifying the organization`s mission and strategic goals. The process also includes analyzing the competitive situation, taking into consideration both the external environment and relevant organizational factors. The part of the strategic management: process triat includes identifying the mission and strategic goals, conducting competitive analysis, and developing specific strategies is often referred to as strategy formulation. In contrast, the part of the strategic management process that focuses on carrying out strategic plans and maintaining control over how those plans are carried out is known as strategy implementation. Strategy implementation is increasingly highlighted as a distinct part of the strategic management process because even the most brilliantly formulated strategies must be implemented effectively in order to reach strategic goals.
Strategic management process includes …
20 Прочитайте предложенный текст и выберите единственно правильный ответ в каждом задании.
Price, along with product, place, and promotion, are the variables that the marketing manager controls. Pricing is extremely important since it so directly affects an organization`s sales and profits. Naturally, profit objectives will guide pricing decisions. The marketing manager has to decide whether to maximize profits or establish a target return. A particular target might be a certain percentage return on sales or a certain percentage return on investment or, for a small family operation, the return might be a fixed dollar amount of profit to cover overhead and living expenses. With any objective, the time factor is crucial. What is an appropriate objective for the short-term may not be for the long-term and vice-versa.
Marketers are concerned with all the factors affecting price, in order to keep their products from faring poorly in a widely variable atmosphere. Even in service areas such as passenger fares and freight rates, where detailed prices are printed and distributed, influences may cause fluctuation. The marketing manager knows that the costs of the separate elements of the marketing mix can be recovered by proper pricing. The cost of the product itself—the promotion and selling associated with it, the distribution expenses, and profit — are all directly related to price. Thus price knits together the elements of the marketing mix and pays for their respective contributions. The marketing manager must analyze and reconcile the various elements of those variables which influence price, and must then decide on an optimal price policy.
The most fundamental part of any marketing analysis is the recognition of the competitive structure of the industry. Where there are many competitors offering the same type of product, price competition will be active. When there are great numbers of similar offerings, products tend to lose their individuality. Then differentiation becomes difficult, and marketers have little discretionary power to influence prices. It is in this circumstance that marketers and merchants alike look to sales techniques. Disposing of goods at reduced prices draws attention to the specific brand, in the hope that customers will continue to buy when prices return to "normal."
When do maketers start looking for new selling techniques?
Подробная информация
Вид контроля Зачёт
Семестр 6
Учебные материалы
Английский язык. 4 семестр
1 Важно!. Информация по изучению курса
2 Тема 1. Урок 1
3 Тема 2. Урок 2
1 Из нескольких вариантов ответов выберите единственно правильный.
When I entered the office, most people … at their desks.
2 Из нескольких вариантов ответов выберите единственно правильный.
Letters … to all clients every week.
3 Из нескольких вариантов ответов выберите единственно правильный
I … this wonderfull film when I was 16.
4 Выберите правильный вариант подчеркнутой формы глагола
Сколько времени ты уже учишь английский язык?`` - `` Я начал учить английский три года назад, потому что понимал; что буду пользоваться им на работе. До этого я учил французский. На следующей неделе я еду на языковые курсы в Англию. Думаю, поездка будет полезной и приятной.
5 Выберите правильный вариант подчеркнутой формы глагола
`` Твой компьютер подключен к Интернету?`` - ``Да, я пользуюсь Интернетом уже 4 года``. - `` Ты когда-нибудь думал о создании собственного сайта?`` - `` Как раз сейчас я делаю его. Как только он будет завершен , ты сможешь его увидеть. Думаю, он тебе понравится``.
6 Составьте вопросительные предложения из данных слов. Расставьте слова в правильной последовательности
7 Составьте вопросительные предложения из данных слов. Расставьте слова в правильной последовательности
8 Составьте вопросительные предложения из данных слов. Расставьте слова в правильной последовательности
9 Составьте вопросительные предложения из данных слов. Расставьте слова в правильной последовательности
10 Составьте вопросительные предложения из данных слов. Расставьте слова в правильной последовательности
11 Из нескольких вариантов ответов выберите единственно правильный
If we`d found suitable premises, we … earlier.
12 Из нескольких вариантов ответов выберите единственно правильный
What will you do if your computer … ?
13 Выберите модальный глагол, соответствующий данному предложению.
She … to catch the 8.15 bus.
14 Выберите грамматическую конструкцию, соответствующую каждому предложению.
The news .. .yesterday impressed me greatly.
15 Выберите грамматическую конструкцию, соответствующую каждому предложению.
I refused to let him … me.
16 Выберите грамматическую конструкцию, соответствующую каждому предложению.
The book made me … sleepy.
17 Выберите русское предложение, наиболее точно соответствующее по смыслу английскому предложению
He was said not to have taken any decision yet.
18 Прочитайте предложенный текст и выберите единственно правильный ответ.
In marketing, as in the rest of life, there is much to learn from history. Postmortems of marketing failures are important factors in making decisions about the future. The spectrum of marketing failures ranges from inadequate return on the original investment to corporate bankruptcy.
As production techniques and marketing systems become more sophisticated, cross-cultural trading increases. As people of different cultures become more dependent on each other for their living standards, they appreciate the need for peace and stability. Communication and transportation systems have created a small world, in a marketing sense. Every year more and more firms, even relatively small ones, enter the international market. The problems encountered there are significantly different from those encountered in domestic operations. Marketers are accustomed to risk-taking; but in international dealings the dimensions of these risks are often misjudged and misunderstood.
The emergence of the multinational corporation (MNC) is of major significance in the future of marketing. Many firms that entered the export business in a modest way eventually became fully committed to an international perspective. The two basic roles of these MNCs are the transmission of resources, especially technological and managerial skills, and organization of the economic activities of several nations. Global approaches to economic decisions often differ with the aims of specific countries. There may be resistance to multinational activities for reasons of nationalism, control, and the extraction of profits
Domestic marketing problems and international marketing problems are.
19 Прочитайте предложенный текст и выберите единственно правильный ответ
Most well-run organizations attempt to develop and follow strategies, large-scale action plans for interacting with the environment in,order to achieve long-term goals. A comprehensive statement of an organization`s strategies, along with`its mission arid goals, constitutes an organization`s strategic plan. To learn where such strategies originate and how they are put in action, we need to examine carefully an aspect of the planning function called strategic management. Strategic management is a process through which managers formulate and implement strategies geared to optimizing strategic goal achievement, given available environmental and internal conditions. This definition recognizes that strategic management is oriented toward reaching long-term goals, weighs important environmental elements, considers major internal characteristics of the organization, and involves developing specific strategies.
The strategic management process is made up of several major components. The process begins with identifying the organization`s mission and strategic goals. The process also includes analyzing the competitive situation, taking into consideration both the external environment and relevant organizational factors. The part of the strategic management: process triat includes identifying the mission and strategic goals, conducting competitive analysis, and developing specific strategies is often referred to as strategy formulation. In contrast, the part of the strategic management process that focuses on carrying out strategic plans and maintaining control over how those plans are carried out is known as strategy implementation. Strategy implementation is increasingly highlighted as a distinct part of the strategic management process because even the most brilliantly formulated strategies must be implemented effectively in order to reach strategic goals.
Strategic management process includes …
20 Прочитайте предложенный текст и выберите единственно правильный ответ в каждом задании.
Price, along with product, place, and promotion, are the variables that the marketing manager controls. Pricing is extremely important since it so directly affects an organization`s sales and profits. Naturally, profit objectives will guide pricing decisions. The marketing manager has to decide whether to maximize profits or establish a target return. A particular target might be a certain percentage return on sales or a certain percentage return on investment or, for a small family operation, the return might be a fixed dollar amount of profit to cover overhead and living expenses. With any objective, the time factor is crucial. What is an appropriate objective for the short-term may not be for the long-term and vice-versa.
Marketers are concerned with all the factors affecting price, in order to keep their products from faring poorly in a widely variable atmosphere. Even in service areas such as passenger fares and freight rates, where detailed prices are printed and distributed, influences may cause fluctuation. The marketing manager knows that the costs of the separate elements of the marketing mix can be recovered by proper pricing. The cost of the product itself—the promotion and selling associated with it, the distribution expenses, and profit — are all directly related to price. Thus price knits together the elements of the marketing mix and pays for their respective contributions. The marketing manager must analyze and reconcile the various elements of those variables which influence price, and must then decide on an optimal price policy.
The most fundamental part of any marketing analysis is the recognition of the competitive structure of the industry. Where there are many competitors offering the same type of product, price competition will be active. When there are great numbers of similar offerings, products tend to lose their individuality. Then differentiation becomes difficult, and marketers have little discretionary power to influence prices. It is in this circumstance that marketers and merchants alike look to sales techniques. Disposing of goods at reduced prices draws attention to the specific brand, in the hope that customers will continue to buy when prices return to "normal."
When do maketers start looking for new selling techniques?